Privacy Policy

Last Updated: November 9, 2026

Apple Medical Clinic, PLLC, doing business as Apple Wellness Chiropractic Center and Winchester Spine & Injury ("Apple Wellness," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at www.winchestergethealthy.com, interact with our online advertisements or social media pages, submit an online or social media form, contact our office, or otherwise communicate with us (collectively, the "Services").

This Privacy Policy does not govern protected health information that we create or receive in providing chiropractic or other healthcare services to our patients. That information is governed by our Notice of Privacy Practices, which is posted on our website and available at our office, as required by the Health Insurance Portability and Accountability Act ("HIPAA"). If this Privacy Policy conflicts with our Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices controls.

Our website and online advertising are intended for adults 18 years of age and older.

1. Information We Collect

Information You Provide

We may collect information that you voluntarily provide to us, including:

• Name
• Email address
• Telephone number, including mobile number
• Mailing address
• Information submitted through website, advertising, or social media lead forms
• Appointment or consultation requests, including the general reason for your visit if you choose to share it
• Communications you send to us
• Other information you choose to provide

Information Collected Automatically

When you use our website or interact with our online advertisements, we and our service providers may automatically collect certain information, such as your IP address, browser type, device type and identifiers, pages viewed, links clicked, the date and time of your visit, the website or advertisement that referred you, and similar technical and usage information.

Information from Third Parties

We may receive information about you from advertising and social media platforms (for example, when you submit a lead form on Facebook or Instagram), from referral sources, and from service providers who assist us with scheduling or lead management.

2. How We Use Your Information

We may use your information to:

• Respond to your inquiries and requests
• Schedule, confirm, and remind you of consultations or appointments
• Provide information about our services
• Send promotional or marketing communications where permitted by law and, where required, with your consent
• Follow up with individuals who have requested information
• Operate, maintain, and improve our website and services
• Measure and improve our advertising and marketing campaigns
• Protect the security and functionality of our website and systems and prevent fraud
• Comply with applicable legal and regulatory requirements and enforce our rights

3. Telephone, Text Message, and Email Communications

If you provide your telephone number or email address, Apple Wellness may contact you regarding your inquiry, appointment request, or services you have requested. With your prior express written consent where required by law, we may also send you marketing calls or text messages, including messages sent using automated technology, to the number you provide.

Consent to receive marketing calls or text messages is not a condition of purchasing any goods or services. Message frequency varies. Message and data rates may apply. Reply STOP to any text message to opt out, or HELP for help. You may unsubscribe from marketing emails using the link included in each email, and you may ask us at any time to stop marketing calls.

We do not sell, rent, or share mobile telephone numbers or text messaging opt-in data or consent with third parties or affiliates for their own marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that help us deliver messages on our behalf.

Our commercial emails will identify us as the sender, will not use false or misleading subject lines, will include our physical mailing address, and will honor unsubscribe requests promptly as required by the federal CAN-SPAM Act.

4. Cookies, Advertising, and Analytics

We use the Meta Pixel, a tool provided by Meta Platforms, Inc. (the company that operates Facebook and Instagram), on certain pages of our website to understand how visitors use our website, measure the performance of our advertising, and show advertisements on Facebook and Instagram to people who have visited our website. When you view a page on which the Meta Pixel is used, your browser sends Meta a standard “page view” notice, which includes the web address of the page you viewed (for example, a page describing a particular condition or service), along with technical information such as your IP address, browser and device information, and cookie identifiers. Meta may connect this information with your Facebook or Instagram account if you have one. We do not use Google Analytics, Google Ads tracking, or other advertising or analytics tools on our website.

Our website also uses services from other companies to provide website features, not for advertising: Google Fonts (for lettering), embedded Google Maps, YouTube videos (which use YouTube’s privacy-enhanced mode and load only after you click play), and an appointment request form provided by our customer relationship management provider, HighLevel (LeadConnector). These providers may receive technical information, such as your IP address and browser information, when their features load or are used, and information you enter in the appointment request form is sent to our account with our customer relationship management provider.

We do not use the Meta Pixel on the pages of our website where you can request an appointment, on our patient forms page, or on the confirmation page shown after you submit a request. Our appointment request form operates in a separate, secure window that the Meta Pixel cannot read, and we do not disclose information you submit about your health conditions or treatment to Meta or other advertising platforms. Our website does not currently use a cookie consent banner, so the Meta Pixel begins operating when you open a page on which it is used.

You can manage or disable cookies through your browser settings, although some website features may not function properly if you do so. You can manage how Meta uses information for advertising through your Facebook or Instagram ad preferences settings, and you can learn about other choices through the Network Advertising Initiative opt-out page (optout.networkadvertising.org) and the Digital Advertising Alliance opt-out page (optout.aboutads.info).

Do Not Track. Some browsers offer a "Do Not Track" setting. Because there is no uniform standard for these signals, our website does not currently respond to Do Not Track signals. Third parties, such as advertising and analytics providers, may collect information about your online activities over time and across different websites when you use our website.

5. How We Share Information

We may share personal information with service providers that perform services on our behalf, including:

• Website hosting and technology
• Appointment requests and scheduling
• Customer and lead management
• Email, telephone, and text message communications
• Advertising and marketing
• Analytics
• Payment processing
• Other operational, legal, and accounting services

These service providers may use personal information only as necessary to perform services for us and are subject to contractual confidentiality obligations. Where a service provider handles protected health information, we require a business associate agreement as required by HIPAA.

We may also disclose information (a) when required by law, regulation, subpoena, court order, or other legal process or governmental request; (b) when reasonably necessary to protect the rights, property, or safety of Apple Wellness, our patients, website users, or others; and (c) in connection with a merger, sale, or transfer of all or part of our practice, subject to applicable law.

We do not sell personal information. As described in Section 4, advertising partners may collect information through cookies and pixels on our website for advertising purposes; you may limit this activity using the choices described above.

6. Health Information

Please do not submit detailed medical information through general website contact forms, advertising lead forms, social media forms, comments, or direct messages. These channels are not designed for confidential health communications. If you choose to use the optional field on our appointment request form to describe your condition, please share only the general reason for your visit. If you are a patient, please contact our office directly by telephone or in person to discuss your care.

Protected health information collected in connection with healthcare services is handled in accordance with HIPAA, applicable Virginia law, and our Notice of Privacy Practices.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no internet transmission or electronic storage system is completely secure, and we cannot guarantee absolute security. If a breach of your personal information occurs, we will notify you as required by applicable law.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and healthcare records, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements.

9. Your Choices and Privacy Rights

Depending on where you live and applicable law, you may have rights regarding your personal information, such as the right to request access to, correction of, or deletion of certain personal information. You may also ask questions about how your information is handled or ask us to stop sending marketing communications.

To make a request, contact us using the information in Section 13. We may need to verify your identity before responding. Some information may be retained where required or permitted by law. We will not discriminate against you for exercising any privacy right. Patients may exercise their HIPAA rights as described in our Notice of Privacy Practices.

10. Third-Party Platforms and Websites

Our website and advertisements may link to or interact with third-party services, including Facebook, Instagram, Google, YouTube, and other platforms. Those companies maintain their own privacy policies and practices, and information you provide directly to them is governed by their policies. We are not responsible for the privacy practices of third-party websites or platforms.

11. Children’s Privacy

Our website and online advertising are intended for adults. We do not knowingly collect personal information online from children under 13, and we do not direct our online lead forms to individuals under 18. If you believe a child has provided us personal information online, please contact us and we will delete it. Information about minor patients provided by a parent or guardian in connection with care is handled under our Notice of Privacy Practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or services. When we make changes, we will post the revised policy on this page and update the "Last Updated" date above. Material changes will be posted prominently on our website.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy choices, please contact:

Apple Medical Clinic, PLLC d/b/a Apple Wellness Chiropractic Center and Winchester Spine & Injury
3038 Valley Avenue
Winchester, VA 22601
Telephone: (540) 545-7891
Email: applewellness3038@aol.com